Live ledger — Dhaka based, serving AU / NZ / Ireland / Middle East

I turn ad spend into pipeline you can measure.

Performance marketer specialising in Google Ads and conversion rate optimisation for insurance, solar, real estate and lead-gen brands. $6.78M+ in managed spend, 25+ brands, 4+ years, Top Rated on Upwork with a 100% Job Success Score.

$7M+

Ad Spend Managed

25+

Brands

100%

Upwork JSS

4+ yrs

Track Record

Featured result

nectr — au solar & battery — pmax

Client — Nectr (NSW / QLD / VIC / Wollongong)

Cost-per-acquisition cut by 96% while scaling volume 150x

A Performance Max account bleeding spend on a $441 CPA was rebuilt around asset group segmentation, audience signal cleanup and a tightened conversion funnel — over five months, cost per lead fell to $16.28 while monthly leads rose from 18 to 2,700+.

Performance Max Solar / Battery 5-month window

Cost per acquisition$441 → $16.28

Monthly leads18 → 2,700+

Case files

selected brands

CASE / 01

Compare Life Cover NZ

Full-funnel Meta and Google build for a life insurance comparison brand — locked brand system, myth-vs-fact creative library, seasonal campaigns grounded in NZ culture.

Search + PMax + Meta TOF/remarketing

CASE / 02

Compare Income Protection NZ

PMax audit for a redundancy-focused campaign — traced wasted spend to zero-conversion search terms and an underperforming YouTube placement running 71% above target CPA.

14-section performance audit delivered

CASE / 03

Local Power (Ireland)

50/50 solar advertising partnership since 2016 — STAG keyword architecture and ongoing account management for the Irish residential solar market.

Long-term partner brand, est. 2016

What I run

scope

Google Ads Management

Search, PMax and Demand Gen built and managed end-to-end — structure, bidding strategy, audience signals and ongoing optimisation.

Conversion Rate Optimisation

Landing pages and lead funnels built to match the campaign's promise, tested and refined against real conversion data.

Reporting & Automation

A self-hosted automation stack connecting Google Ads, GTM and GA4 for continuous account monitoring, plus reusable audit and reporting systems.

Creative Systems

Structured creative libraries — myth-vs-fact banners, seasonal concepts, multicultural variants — built for scale, not one-off ads.

Standing

upwork

Top Rated

Upwork status

100% JSS

Job success score

$6.78M+

Spend managed across 25+ brands

AU / NZ / IE / ME

Markets served